Stores associated with French brands were vandalized and damaged during recent protests in Serbia, according to local media reports. The incidents occurred in multiple locations across the country, with shop windows and storefronts targeted by demonstrators. The damage included broken glass, graffiti, and the removal of merchandise.
The protests, which took place in late October 2026, were part of a broader social movement against government policies and economic conditions. French brands, including well-known fashion and lifestyle labels, were among the targets, with some outlets reporting significant financial losses. Local authorities have not yet issued statements on the extent of the damage or the responsibility for the acts of vandalism.
This is the second wave of protests in Serbia this year, following similar demonstrations in March 2026 that focused on public services and corruption. The current unrest has seen increased participation from youth groups and labor unions, with some calling for greater transparency and economic reforms. While the damage to French stores has drawn attention, it remains unclear whether the targeting of these brands was intentional or a broader expression of frustration with the government.
